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There are estimated to be only around 80-100 men working on screen in the industry full time and most do not really make names for themselves in the same way as the ladies. There are far less men working in the industry, even than in the United States and Europe. MILFs have always been a cornerstone of Japanese porn but ‘elder porn’, featuring much older men (in their 70s and 80s) has seen significant growth (see ‘ Glory Quest’ studio below).Īnother feature of the Japanese porn industry that differs from that in the Western world is that the stars of the JAV markets are predominantly female. Of course, the JAV markets also cater to all of the usual porno genres including interracial, gang bang and BDSM but there has been a large increase over the last few decades in the demand for big-breasted content and mature men and women.
According to the global giants of porn tube hosting, Pornhub, ‘hentai’ is the fourth most popular keyword used to search for content on its site.
The porn industry of Japan is like no other adult market in the world and very much reflects the country’s diverse cultural views on sex and sexuality.Īs a result, their pornography covers a broad spectrum of genres and although there is a ‘mainstream’ market, this is small by comparison to the combined catalog of unique fetishes and niche content.